Toys 'R' Us to Open 30 New Stores Nationwide for Holiday Season | AI News Digest
In an unexpected development, Toys 'R' Us is poised to unveil 30 new retail outlets across the United States this year in anticipation of the upcoming holiday shopping season. This expansion will feature eight permanent flagship stores and 20 seasonal locations spanning 16 states, with the first flagship already launched at the Chicago Premium Outlets in Aurora, Illinois. This initiative is part of a larger strategy in partnership with Go! Retail Group, aimed at revitalizing the brand after a notable decline that resulted in the closure of numerous stores following its bankruptcy in 2017. Since its emergence from bankruptcy in 2019, the company has been exploring diverse retail formats, including pop-up shops inside Macy's, as well as plans for locations in airports and on cruise ships. This latest move underscores Toys 'R' Us's commitment to reestablishing its presence in the market and adjusting to evolving consumer shopping behaviors.
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