A scene from the movie They Live showcasing its iconic fight and themes.

They Live (1988): The Cult Classic That Unmasked Consumerism | AI News Digest

Published: August 30, 2025, 7:05 p.m. Movies & TV Positive

John Carpenter's 1988 film 'They Live' has emerged as a cult classic that critiques consumerism and capitalism. Initially met with mixed reviews, the film's themes of media manipulation and economic disparity resonate strongly today. With its memorable one-liners and iconic fight scenes, it has become a prophetic commentary on societal issues. The film reflects the socio-economic climate of late-80s America, marked by Reaganomics and rising poverty. Nearly four decades later, its warnings about consumer culture remain relevant, making it a significant piece of cinematic history.

They LiveJohn CarpenterCult ClassicConsumerism1980s Cinema