Krafton Transforms Into Ai-first Company With Major Investments | AI News Digest
Krafton, the developer known for hits such as PUBG and Subnautica, is embarking on a significant shift towards becoming an 'AI-first' organization, according to analysts. In a recent internal event, CEO Changhan Kim detailed the company's vision to incorporate Agentic AI across its operations, with a focus on boosting productivity and supporting employee development. As part of this initiative, Krafton plans to invest around 100 billion won to create a GPU cluster that will facilitate sophisticated AI applications. The company aims to automate workflows, enhance in-game AI features, and build a robust AI infrastructure by 2026. This strategic move positions Krafton to take a leading role in AI innovation in the gaming sector, allowing for quicker adaptations to evolving market needs.
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