HBO Max Increases Subscription Prices Across All Plans Effective Immediately | AI News Digest
In a move that has sparked widespread debate, HBO Max has increased its subscription rates across all tiers, effective immediately. This latest adjustment marks the third price hike in three years, with Warner Bros. Discovery announcing the new figures on October 21. The Basic plan featuring advertisements will now be priced at $10.99 per month, while the ad-free Standard plan will climb to $18.49. Subscribers to the Premium plan, which includes 4K viewing options, will see their monthly fee rise to $22.99. This shift aligns with a growing trend in the streaming sector, as various platforms, including Disney+ and Hulu, are also implementing price hikes in pursuit of greater profitability.
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