H-e-b's Death Metal T-shirts Sell Out Quickly, Supporting Local Musicians | AI News Digest
In a noteworthy move that has captured international attention, Texas grocery giant H-E-B unveiled a limited-edition death metal T-shirt in partnership with content creator Connor Dwyer on October 17. Priced at $35, the shirt quickly sold out, with just 1,000 units made available for online purchase. All proceeds from the sales will benefit the Health Alliance for Austin Musicians (HAAM), underscoring H-E-B's dedication to supporting local talent. Dwyer’s design was influenced by a popular TikTok series where he creatively reinterpreted everyday brands as metal bands, reflecting the strong brand identity and loyalty H-E-B enjoys among its fans. This initiative marks the company's inaugural foray into merchandise inspired by a viral trend.
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