FSSAI Bans Misleading Use of ORS Label on Food Products Following Campaign | AI News Digest
Dr. Sivaranjani Santosh, a pediatrician based in Hyderabad, has made significant strides in the battle against the deceptive marketing of sugary drinks as oral rehydration solutions (ORS). Her advocacy has resulted in a landmark decision from the Food Safety and Standards Authority of India (FSSAI), which now bans the use of the term 'ORS' on food products unless they conform to World Health Organization (WHO) standards. This ruling, issued on October 14, revokes previous allowances that permitted brands to label their beverages as ORS with disclaimers. The FSSAI emphasized that such labeling misleads consumers and contravenes the Food Safety and Standards Act. Dr. Santosh's campaign, which has spanned nearly ten years, included filing a Public Interest Litigation in 2022 to challenge these misleading practices, paving the way for this important regulatory update.
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