E.l.f. Beauty Shares Decline Following Rhode's Weak Sales Performance | AI News Digest

Published: October 21, 2025, 4:22 a.m. Business Negative

Shares of e.l.f. Beauty (NYSE: ELF) fell on Monday after the company reported lackluster sales from its recent acquisition, Rhode. In a filing with the U.S. Securities and Exchange Commission, e.l.f. disclosed that Rhode's second-quarter results fell short of expectations. This development has sparked concerns among investors about how it might affect e.l.f. Beauty's broader growth strategy. The acquisition was expected to strengthen e.l.f.'s market presence, making the disappointing sales particularly noteworthy. As the beauty sector continues to evolve, market analysts and stakeholders are expected to keep a close eye on the performance of such acquisitions.

e.l.f. BeautyRhodestock marketacquisitionbeauty industry