Dr. Phil's Political Media Venture Faces Major Setbacks and Bankruptcy | AI News Digest
Sources within the industry reveal that Dr. Phil McGraw's foray into politically charged media has encountered major hurdles, leading to both financial strain and operational challenges. After aligning with the Trump administration during his presidency, McGraw established Merit Street Media in 2024, with the goal of appealing to MAGA supporters. However, the network has struggled to find its audience, averaging a mere 27,000 viewers per week, which has resulted in layoffs and a bankruptcy filing. On top of these setbacks, McGraw is also contending with legal troubles, including a fraud lawsuit filed by Trinity Broadcasting Network. His recent initiative to launch a new media venture, Envoy Media Company, has been met with skepticism, as critics raise doubts about the sincerity of his political involvement.
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