Box Office Struggles: 'one Battle After Another' Faces $100 Million Loss | AI News Digest
Industry insiders are expressing alarm over the box office results of several marquee films, notably 'One Battle After Another,' which is anticipated to face a staggering $100 million loss. Although the film has amassed $140 million globally, its hefty production and marketing expenses mean it requires approximately $300 million to reach profitability. Similarly, A24's 'The Smashing Machine,' starring Dwayne Johnson, has encountered difficulties, experiencing a sharp decline in ticket sales following a lackluster debut. This pattern suggests that moviegoers are becoming increasingly reluctant to venture out for theatrical releases, especially for original titles that lack the pull of well-known franchises. Experts believe that the industry's pivot towards streaming options may be affecting consumer habits, contributing to the downturn in box office earnings for films that aren't major blockbusters.
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