Borderlands 4 Sees 20% Discount on Steam Just a Month After Launch | AI News Digest
A recent report indicates that Gearbox CEO Randy Pitchford's claim that Borderlands 4 would maintain its launch price for an extended period has already been contradicted. Just one month post-launch, the game has experienced a 20% price drop on Steam, reducing its price from $69.99 to $55.99—an overall discount of $14. This adjustment follows disappointing sales, as Borderlands 4 sold 2.5 million copies in its opening week, a figure that falls short of the 5 million copies sold by its predecessor, Borderlands 3. The game's debut was plagued by various technical difficulties, particularly significant performance issues on consoles, which likely played a role in its lackluster sales. The temporary price reduction is perceived as a move to entice reluctant buyers and bolster sales figures.
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