As beer sales fall, young Germans develop taste for alcohol-free lager | AI News Digest
Beer consumption in Germany is declining, with sales dropping to their lowest in over 30 years. However, non-alcoholic beer is experiencing a surge, with sales more than doubling since 2013. The Erdinger brewery reports that about a quarter of its production is now non-alcoholic, reflecting changing drinking habits among younger Germans. Many are becoming more health-conscious, opting for alcohol-free options while still enjoying traditional beer culture at events like the Sandkerwa festival. Despite the shift, full-strength beer remains popular, especially in regions with strong brewing traditions.
