AI-generated deepfake video of a doctor promoting health supplements.

AI Deepfakes of Doctors Mislead Users on Social Media About Health Products | AI News Digest

Published: December 5, 2025, 10:52 p.m. Health Negative

Publisher: AI News Digest
Original report: The Guardian

Social media platforms, with TikTok in the spotlight, are under fire for allowing AI-generated deepfake videos that impersonate healthcare professionals to advertise unverified health supplements. An investigation conducted by the fact-checking group Full Fact uncovered multiple instances where authentic video clips of physicians were altered to deceive viewers into buying products from Wellness Nest, a U.S.-based firm. One notable victim of this deception is Professor David Taylor-Robinson, whose image has been misused in misleading videos touting questionable menopause treatments. The rise of these deepfakes has sparked concerns over the potential for misinformation to target vulnerable groups, leading to increased demands for stricter regulations governing AI-generated content. Critics assert that social media companies need to enhance their accountability regarding the accuracy of the information disseminated on their platforms.

AIDeepfakeHealth MisinformationSocial MediaWellness Nest